The competition is intense - how do you start a new running shoe company, and be successful?

"My friend gave me a prototype, and I said, 'forget it, don't even try, you'll never succeed against the big shoe company's. But then I tried them on."
 

"We typically don't talk about the product, we just ask people to try them, and that's what comes back: 'Running on clouds.'"
 

This is a fun discussion with the co-owner of an international running shoe company - get the inside scoop on how this all works.