Wow - a new running shoe company!  That's gotta be hard - why are these two men doing it?

"We've been designing shoes for 25 years for other company's.  There was always a compromise.  We wanted to build a shoe that was the absolute best - no compromise."

"We're always told what the price has to be, and then worked backward from there - we wanted to start with the best product and go forward."

Can a new shoe company succeed?

"If you work hard, and create a product that means something, you will succeed."